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Tuesday, March 14, 2006

Motivational Speakers and their Audience

If you are looking for a way to share your experience and help out others you should look into the business of becoming a motivational speaker. Thousands of people every year give speeches and talks to audiences on a wide variety of topics. A motivational speaker can be hired for a number of different reasons. It is not difficult to break into the business of motivational speaking; you just have to know where to start, and how to market your skills.

The first thing that you must have is experience on the topics that you are going to be talking about. If you plan on giving speeches to a conference audience on human resources issues, it is essential that you have past work experience in this field. This usually works itself out, because if you do not have experience in a certain field you will have a very difficult time getting hired to talk about it.

You may be thinking to yourself that you do not have the background necessary to become a motivational speaker. But this is not true. All you need to do is develop a niche in the market that has not yet been tapped into. This has been done thousands of times. A couple of examples are speakers who focus on time management skills, effective communication, how to start a business, and more recently how to make money online. At one point in time none of these topics had ever been covered, but now they are among the most popular discussions at seminars and conferences. The easiest way to find a niche is by looking at your current situation. Take into consideration your occupation and what skills make you a success. If you are in sales, maybe you want to start speaking about the top ten sales skills that you need to make tons of money. If you have recently started an e-business you may want to give talks on how to get started and what to be aware of. Everybody has a skill that they are good at; it is just a matter of finding it and molding it into something that people want to learn about.

To be a success in this industry you need to put yourself in your audience’s shoes. Think about what they want and need in order to become more successful. People will listen if you can communicate useful information in a unique and understandable way. It may take some time to perfect your talks, but after a while you will learn what your audience wants.

In order to achieve success as a motivational speaker you need to market your skills to the appropriate groups. Find out where your niche fits in and get started!

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