Ad Campaigns that Get Results

Advertising has never been as important or as varied in form as it is in today’s business world. Though it doesn’t take a degree in communications to create a successful ad campaign, nor is it a matter of happenstance and luck (though both of these may play a part in what lies ahead).

When you are trying to decide what tactics to use to get the word out about your business, you should understand that simply following the course of a previously successful campaign, by some other business, is not always the right course of action. One truism in the world of advertising is that different companies get different results with different campaigns. To make the most out of your
advertising, you’ll need to look inward. Decide what salient points you want to get across, what method would be best in doing this, and in what areas your advertising would be best received.

The answers to these questions will give you an immediate head start to creating a successful ad campaign.

The first thing you’ll need to decide when designing an ad campaign is who your target audience is. Once this decision is made, you’ll have a better idea of what to say to them, and how to say it. Most importantly, you’ll be able to find out the best ways to reach them.

If your target audience, for example, is the rich and affluent, it will be a waste of your money to purchase ad time during television shows these people are unlikely to be watching. If your target audience is blue collar, you might want to steer clear of advertising messages and avenues that are more likely to appeal to the rich. Demographics are the numbers advertisers live and die on. While some people argue that these statistics and numbers are stereotyping and unfair, the truth remains they are surprisingly effective. If you want to reach a potential audience, you’ll need to spend some time researching these individuals and families and find out where to reach them.

One of the biggest mistakes many first time advertisers make is to assume anyone cares about what they have to say. They don’t. Your job is to make them care through a quality campaign. While you and your friends and family members may be thrilled with your full color ad in the local paper, most everyone else will just consider it one more thing to flip by on the way to the news. If your ad is just like everyone else’s, this will go double. People stop and take a look at things that are out of the ordinary. Sometimes the best ads make no sense at all upon first look. Sometimes they even serve to annoy or aggravate the audience. This, surprisingly, is a rather effective form of advertising. While a certain percentage of people may see an irritating advertisement and make a statement like, “I will never shop there,”, a great percentage of these same people will not follow through on this vow. They can hate your advertisement, they can fail to fully “get” your advertisement. What they must not do is ignore your advertisement.

Finally, find out what the competition is doing. Do it better. If they are having success advertising on a certain channel, buy advertising during the same time slots and make your ads flashier, more direct, and more creative than theirs. Advertising is a fascinating and expansive field, but it is also cutthroat. Make sure you come ready to play hard.

Your Eight Keys to Success

Who among us does not want to be successful? Everybody wants to achieve some level of success; whether it be in their personal life, or in the business world. Below are eight keys to success that everybody should follow in their daily routine.

1. Set Goals. By doing this you will be able to work towards success in a logical manner. Most people do not know how to find success, so they jump from area to area in hopes that it falls in their lap. And this rarely happens. Instead, you need to set goals so that you are aware of the direction that you are moving in. After you successfully meet and conquer one goal, you will then want to move onto your next one. After a while, you will see your self confidence rise, and your success increase.

2. Find inspiration for your goals. If you are inspiring to be the top Sales Manager in your company, look for inspiration from somebody who has been their before. Inspiration can often be found in the most surprising places. Many people turn to books in order to find somebody to look up to. This is a great way in finding somebody to look up to that is already successful.

3. Plan out your day in correspondence with your goals. In order to reach your goals you are going to have to know how to get their. By setting out a daily step by step process you will be able to reach smaller goals that will eventually lead you to the big goal at the end.

4. Pay attention to your progress. At the end of everyday make sure that you look back and see if you did what you needed to do in order to reach your goal. If you did not, find out why, and then come up with a way to solve this problem in the future.

5. Don’t give up. There is no reason to ever give up on your goal. If you do it is your own fault. By sticking with your daily steps, you will get to your goal sooner or later. The only thing that can stop you is quitting.

6. Look forward to the end. By visualizing what it will be like to reach your goal you will be pushed to work harder.

7. Think positive. You never want to tell yourself that you cannot reach your goal, or that you are failing. By thinking positive you will always be on the right track to success.


8. Appreciate the opportunity. By appreciating the opportunity to reach your goal you are already half way to the end result. Do not lose sight of why you want to be successful.