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Thursday, July 17, 2008

Are Your Customer's Satisfied?

Do you monitor how satisfied your customer’s are with the service or product provided to them? If you do great, if not, you definitely need to start. The reason to maintain customer loyalty is obvious, look at all the competition that is in the market place. Customer loyalty to you and your product or service is a key component to maintaining a successful business.

Where to begin? Begin by improving you & your companies listening skills at all levels. Every contact made by you or your personnel via the internet, phone or in person is a potential “Customer Moment” and can provide early indications of potential problems. I mean everybody, from the dock to board room; train yourself and personnel to listen. Listen to what may be considered a trivial or off the cuff comment, document it and discuss internally. These comments may actually become a real customer issue, and if dealt with sooner rather than later will build customer satisfaction and loyalty.

Next, develop a feedback system that supports the collection of customer information and can even provide a response mechanism when required. To implement this system, you will need to assign a person or small team to decide what is best for your business and customer base. You might even engage some of your faithful customers in this project.

Active listening to you customers is not easy at first, but you will recognize the power and monetary benefit of avoiding customer complaints and heading off problems before they escalate. Just remember the last time you were the recipient of poor customer service! Do not fail to act on what you information gained through your customers voice. If additional training is required seek out subject matter professionals and organizations to assist you.

The investment will be worth it, just ask your customers what they think!

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Wednesday, January 09, 2008

Your Eight Keys to Success

Who among us does not want to be successful? Everybody wants to achieve some level of success; whether it be in their personal life, or in the business world. Below are eight keys to success that everybody should follow in their daily routine.

1. Set Goals. By doing this you will be able to work towards success in a logical manner. Most people do not know how to find success, so they jump from area to area in hopes that it falls in their lap. And this rarely happens. Instead, you need to set goals so that you are aware of the direction that you are moving in. After you successfully meet and conquer one goal, you will then want to move onto your next one. After a while, you will see your self confidence rise, and your success increase.

2. Find inspiration for your goals. If you are inspiring to be the top Sales Manager in your company, look for inspiration from somebody who has been their before. Inspiration can often be found in the most surprising places. Many people turn to books in order to find somebody to look up to. This is a great way in finding somebody to look up to that is already successful.

3. Plan out your day in correspondence with your goals. In order to reach your goals you are going to have to know how to get their. By setting out a daily step by step process you will be able to reach smaller goals that will eventually lead you to the big goal at the end.

4. Pay attention to your progress. At the end of everyday make sure that you look back and see if you did what you needed to do in order to reach your goal. If you did not, find out why, and then come up with a way to solve this problem in the future.

5. Don’t give up. There is no reason to ever give up on your goal. If you do it is your own fault. By sticking with your daily steps, you will get to your goal sooner or later. The only thing that can stop you is quitting.

6. Look forward to the end. By visualizing what it will be like to reach your goal you will be pushed to work harder.

7. Think positive. You never want to tell yourself that you cannot reach your goal, or that you are failing. By thinking positive you will always be on the right track to success.


8. Appreciate the opportunity. By appreciating the opportunity to reach your goal you are already half way to the end result. Do not lose sight of why you want to be successful.

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