Choosing a Powerful Name for Your Company

It has been said that one of the most agonizing decisions for many entrepreneurs is coming up with a name for their new business. Often, those drawn to the business world are not as strong minded when it comes to such seemingly creative tasks as giving a catchy name to their company. You might be interested to learn, however, that the best names have very little to do with creativity and imagination, and everything to do with business acumen and a thorough research of the marketplace. This should put some of you at ease, who feel as though they missed out by skipping that creative writing course in college and are now at the mercy of choosing a boring, unmemorable name you will hate before the paint is dry on your sign. Here are some things you can do to choose a powerful name for your company.

First of all, you’ll need to think about what you want to get across to people. What types of words or phrases could you associate with your business? You’re at the molecular level at this point, so just remember to take it one step at a time. Think about your business and the functions, products, and services it will provide. Think about your target audience and a few of the things they are likely to enjoy, other than your products. Think about some of your favorite business names and see if you can find a through-line that connects any or many of those names. Do they have a common theme? Think about not only your favorite names, but the names of those companies that are most successful. Consider Coca-Cola, Nike, and McDonald’s, for instance. Do you notice anything similar about these names?

Once you’ve thought about these things, take a while to simply brainstorm some name possibilities. Think of at least ten, and try to make them all fit in with the considerations above. If you’ve found a common element to those names you came up with, see if you can’t follow in kind with some of your own names. Don’t try to sit down and do this all at one time. Keep a notepad by your bed or on your desk and return to it anytime you happen to think of a good name to add to the list. Don’t stretch the task over the next year by any means, but it will be good to let your mind free to think about names and associate your task with different things.

After you’ve completed your list, it’s time to start crossing off the ones that won’t work and coming up with a final list of two or three from which to choose. One criterion for keeping or discarding is whether or not the name is too specific. For instance, if your business will be selling printer ink, you may not want to name your company Ink, inc., even though it is creative and catchy (and incorporates the hard K sound found in those businesses we brought up before). If a few years, you want to start selling a hundred other office products the name could be a limiter, don’t let it.

After you’ve narrowed the list, go with your gut. Choose the name you personally like the best and go with it, no matter what anyone else says. After all, in the end it’s your business, not your friends or family’s. If you like it, live with it. It’s your new business name.

Choosing a Powerful Name for Your Company

It has been said that one of the most agonizing decisions for many entrepreneurs is coming up with a name for their new business. Often, those drawn to the business world are not as strong minded when it comes to such seemingly creative tasks as giving a catchy name to their company. You might be interested to learn, however, that the best names have very little to do with creativity and imagination, and everything to do with business acumen and a thorough research of the marketplace. This should put some of you at ease, who feel as though they missed out by skipping that creative writing course in college and are now at the mercy of choosing a boring, unmemorable name you will hate before the paint is dry on your sign. Here are some things you can do to choose a powerful name for your company.

First of all, you’ll need to think about what you want to get across to people. What types of words or phrases could you associate with your business? You’re at the molecular level at this point, so just remember to take it one step at a time. Think about your business and the functions, products, and services it will provide. Think about your target audience and a few of the things they are likely to enjoy, other than your products. Think about some of your favorite business names and see if you can find a through-line that connects any or many of those names. Do they have a common theme? Think about not only your favorite names, but the names of those companies that are most successful. Consider Coca-Cola, Nike, and McDonald’s, for instance. Do you notice anything similar about these names?

Once you’ve thought about these things, take a while to simply brainstorm some name possibilities. Think of at least ten, and try to make them all fit in with the considerations above. If you’ve found a common element to those names you came up with, see if you can’t follow in kind with some of your own names. Don’t try to sit down and do this all at one time. Keep a notepad by your bed or on your desk and return to it anytime you happen to think of a good name to add to the list. Don’t stretch the task over the next year by any means, but it will be good to let your mind free to think about names and associate your task with different things.

After you’ve completed your list, it’s time to start crossing off the ones that won’t work and coming up with a final list of two or three from which to choose. One criterion for keeping or discarding is whether or not the name is too specific. For instance, if your business will be selling printer ink, you may not want to name your company Ink, inc., even though it is creative and catchy (and incorporates the hard K sound found in those businesses we brought up before). If a few years, you want to start selling a hundred other office products the name could be a limiter, don’t let it.

After you’ve narrowed the list, go with your gut. Choose the name you personally like the best and go with it, no matter what anyone else says. After all, in the end it’s your business, not your friends or family’s. If you like it, live with it. It’s your new business name.

Exploiting the Power of an MLM Forum

Information is power and in the world of multi level marketing (MLM) there is nothing more powerful than a MLM forum. Yet be warned that not all forums are created equal and even though some offer an astounding array of niches and rooms where information may be gleaned quickly, easily and succinctly, others turn out to be little more than network marketers’ tepid attempts of dressing up their promotional campaign under the guise of a forum approach. Exploiting the power of an MLM forum requires you to spend a bit of time there to get a feel for the posts and posters and to be able to ascertain the genuineness of the information provided.

Begin by simply checking out some of the bugger forums devoted to multi level marketing and look around. Is there lively discussion about a plethora of network marketing opportunities or does the forum seem to be devoted to one or maybe two different products or programs? The narrower the focus the less posters you will find attracted to the forum and the fewer posters will visit the forum the less interesting tidbits of information will you be able to glean.

Next, check the age of the posts. If they are old, then the information you will be able to find is most likely outdated and therefore of little use. Secondly, if you have questions, need help, or simply require a bit of a reality check, then a forum that is not visited as often as others will not be the best place to go in search of these items. In addition to the foregoing, frequent only the forums that have stated posting rules and policies and also have someone in charge enforcing them. Especially newbies are easily intimidated by the posters who will argue and quickly become defensive and thus a well maintained forum should be a place of learning, encouragement and an exchange of ideas rather than a stomping ground for the disillusioned and frustrated.

The community of posters ought to be another aspect to consider when exploiting the power of an MLM forum. Hardheaded, inflexible, and unimaginative posters will offer the same kind of advice that most likely will get you nowhere in the business; similarly, flighty and unrealistic posters will not give you the reality check you need. While each forum will contain some of each, the mix should be its own method of checks and balances. It is interesting to note that the most useful forums are those where different opinions are freely and strongly expressed and while tempers may flare once in a while, they are always kept in check. This kind of dialog will attract a plethora of online entrepreneurs who are not afraid to put in their two cents and thus fulfilling the very role of the sounding board it purported to take on. This kind of exchange truly is empowering and will most likely spur you on to bigger and better things, calculated risks, and may quite possibly be the catalyst that will see your business take off and pass some of the competition!

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Family Business – Why Some Work and Others Fail

Running a business with members of your family is a desirable prospect for a lot of people. I have found out Five (5) key tasks you need to consider and plan on completing. These tasks must be well on their way to completion before you get to a point of no return in you endeavor because any shortfall may influence the chances of you business being successful and possibly straining your family relationships.

Today more than ever, home based and centralized businesses have become a traceable place in many peoples mind, for families and extended family members to begin their entrepreneurship expedition. As in the world of business, each family member should contribute a different skill set for the successful start of a business. However, extensive deliberation and pre-planning must go into the business plan before you launch full force or extend any money into your business project.

Five (5) tasks you need to review and ideally complete prior to committing to your *Family Business*
1. Develop a Business Plan. The business plan as a minimum should describe the Mission and Vision of the business, product or service to be provided, long and short term goals (include financial expectations), roles and responsibilities. This needs to be completed independent as possible of family member role allocation. Why, because you do not want the beginning of your business to get bogged down because you are still in the planning phase.

*Note: The plan can of course evolve as you get farther and further into the process, my point is to have a structured way to start planning and discussion, especially if you are going to seek institutional funding, they will require a very formal business plan. You may seek out professional help in this area.

2. Define Financial Commitment and Goals. How much money is going to be required to start the business, maintain overheads (standard recurring expenses) and of course expected salaries. Where is this money coming from? There needs to be some real sole searching done in this area, benchmarking of other similar companies and a careful look so you do not impoverish your family if things don’t start as fast as expected. The financial plan should extend a minimum of two years, with a goal to break even the first year. Seek out financial professionals to help you with this if there is any doubt what amount of money it may take to start your business, better safe than broke!

3. Schedule Major Milestones you expect to achieve during the first two years. You can be as detailed as your personality allows. The Milestone chart needs to be a large visual reminder to every one of expectations and what you all are working towards. The milestone chart will also serve to keep everyone focused in the event *new ideas* and innovations crop up for discussion that may take peoples focus off the original plan.

4. Identify and Define the Roles and Tasks a family member may fill. This is critical for you as the business *leader* and each family member to clearly help each other and not have overlapping tasks being confounded or duplicated. You want to be as efficient and productive at the start of a business as possible. You can not afford to have any wasted effort or the potential internal conflict of who does what and when. Have a discussion on how conflicts and problems will be addressed and who will be the final decision maker. Everyone must buy into and agree to this process at the beginning because you do not want infighting to carryover into the family side of your life.

5. Disconnect Business and Family. My experience is you must leave the business out of family get together or events as much as you can. Of course there is going to be a discussion or two, but every member of the family must continue to put for the effort into maintaining the separate business & family structure. Minimize the carryover from the business to the family and deal with any conflicts when they occur. What happens a lot is the tensions of the business begin to creep into family events; you must recognize and deal with these situations immediately. I know I’m repeating this point, but it is a backbreaker of many families and small businesses.

A family can have enough of normal stresses in there day to day activities raising children, maintaining a household, paying bills, getting the kids to their sporting events…on and on the list goes let alone starting a business, give your situation careful consideration.

Planning and communication are the keys, as well as a good product or service!

A good resource for personal development is Success University, because the resources are plentiful, and the people supportive. Check it out here:
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Your entrepreneurship and desire to be independent are great personal traits, I wish you all the success and support I can provide.

Good Memory *=* Greater Success

If you can learn how to improve your memory you will certainly be able to become more successful. Just think of how nice it would be to be able to recall little nuggets of information from your last business trip. Sure you can write down a lot of information so that you can refer back to it later, but you will not always have the ability to take notes. In a face-to-face, personal conversation with a prospective client, you may not want to take notes. In this case you will be relying on your memory until you can translate the information onto paper.

There are two important parts to your memory: concentration and recall. These are the two areas that you are going to have to improve upon if you want to have a top-notch memory. There are a few ways that you can improve your concentration and recall skills.

The first thing to do is make sure you get the information correct the first time. It is very difficult to obtain bad information, and then replace it with the correct information. Pay attention to the speaker carefully so that you get everything right the first time.

Next, make sure that you understand what you are learning. If you do not have any concept as to what something means, you are going to have a very difficult time recalling the information. If you do not understand something the first time, go over the information again until it is thoroughly understood.

Also, being selective can also help you recall information. Instead of trying to recall the entire conversation that you had with a business associate, concentrate on trying to remember the important points. The less information that you have to remember, the easier it will be to recall it at a later point.

Concentrate on what is important, and try to test yourself as you move forward. If you are reading a manuscript and want to remember the main theme of every page, test yourself at the end. This will let you know if you have fully understood the page. If you have trouble recalling the information read it again.

Finally, remember to take everything that you have memorized and write it down. The second that you leave a meeting or classroom you will want to translate your memory onto paper. This way you can repeatedly study the information at a later date.

Implementing these tips will improve your memory and go a long way in helping you achieve success and reach your goals. http://www.TheOnlineSuccessUniversity.com

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